digital marketing career in india

 why digital marketing is a good career choice in India

what is digital marketing?

when we do marketing online using digital devices like computers, tablets, mobile phones, etc... is known as digital marketing.

digital marketing is the use of the internet, social media, search engines, and other channels to reach out to consumers.

key points

• Digital marketing is the use of the internet to reach the consumer
• Digital marketing can attract the consumer through email marketing, Facebook marketing, Linkedin marketing, search engine optimization( SEO), search engine marketing( SEM), content marketing, etc...

BENIFITS OF DIGITAL MARKETING

NO GEOGRAPHICAL BOUNDARIES 

In digital marketing, there are geographical boundaries  if you sit in xxxx place you can target the people in the yyy place anytime in any way 

 

COST-EFFECTIVE 

digital marketing is more cost-effective than traditional marketing compare o traditional marketing the digital marketing is cheaper than the traditional marketing  

INCREASED BRAND AWARENESS 

with digital marketing, we can increase brand awareness faster than the traditional marketing

 

NICHE MARKETING 

niche is a small category of the audience how are holding a similar interest toward a product service or idea

VISIBILITY

The most important phase of internet marketing is planning visibility for a business, product, or service. visibility is reaching out to your customers and letting them know how you are visibility is beginning present in front of your customer let people know that your exist

MEASUREMENT

tracking, measuring the performance of your online marketing activities in the traditional marketing we can not track the audience performing we can not measure the audience how they are responding to the product, sales, and services but in digital marketing, we can measure the audience needs and wants 

we can understand the behavior of customers in digital marketing in traditional marketing we can not understand the behavior of  the customers

RETENTION 

Retention is the process of increasing the likelihood of a customer purchasing again while focusing on increasing the profitability of each respect purchase

it is the process of getting our customers back 

WHAT IS TRADITIONAL MARKETING?

Traditional marketing refers to any type of marketing which was not done online. this means print, broadcast, direct mail (post), and outdoor, advertising like billboards. from t, new papers to radio, this method of marketing will not reach targeting audiences this is known as traditional marketing.   

DISADVANTAGE OF TRADITIONAL MARKETING 

1. Hard to target the right audience 
2. Geographical barriers 
3. To much price 
4. Thought to track the leads and sales
5. Only creat brand perception 
6. Not a direct channel to sell
7. Heavy competition from big brands 
8. Not for a small and medium company

WHY DIGITAL MARKETING IS IMPORTANT

the world is becoming digital. peoples are accessing digital content increasingly. most businesses are small enough to realize this. with the advent of modern technology and people dominance, the big brand today is meeting digital standards to reach their target audience.

It creat brand reputation and credibility, cost-effective than traditional marketing, easy to target customers globally, allows targeting mobile users in addition to laptop/desktop and tablet ones, helps in engaging with the target audience, allows monitoring, analyzing, and optimization of the campaign for better result.

WHY DIGITAL MARKETING  IS GOOD CAREER IN INDIA?

Nowadays everything is digital if someone wants something they are searching it in some search engine and they are getting information but it and they are comparing to with some other product or services if they see our website then there is a chance to convert that customer into our lead or consumer so digital marketing helps in developing the business.

what are the opportunities in the digital marketing 

• You can find job opportunities in digital marketing. 
• You can become a freelancer.
• You can become an SEO developer.
• You can become an SEM  developer.
• With digital marketing, you can also develop your business.
• with digital marketing, you can do affiliate marketing.
• You can become an email marketer.

DIGITAL MARKETING CARRER IN INDA 

the best way to start your career in digital marketing is to find a job in digital marketing there are many different specializations so you can have different options to start your career in digital marketing 

DIGITAL MARKETING JOBS IN INDIA

Link building specialist

Their job is to see the building links in such a way that when someone is searching for a particular keyword our website should appear on the top ranking from search engines. and they have to build lots of links in the backend, by that, we should rank on the top then we will get high traffic

SEO and SEM specialist

the job of the SEO is to build a website in an attractive way and they should see about the building the website they have to select the keyword they have to build the website on that keyword and they have to see to rank our website on the top of the search engine they have to build a website in a such a way that by looking out the website traffic should come to the website

the job of sem is seen our website should rank our website on the top of search engine in ads category 

their job is to social media marketing, goods ads 

digital marketing executive 

Their job is to look into online marketing strategies for the organization. they have to execute marketing companies and maintain and supply content to the website provider, develop and manage campaigns to the organization

web analyst

Their job is to analyze the website how the website is doing it is doing good or not if the website is not doing well then they have to find the reason why the website is not doing good if there is any problem with the website they have to say to the web developer or to SEO there is a problem in it

they have to analyze the revenue also how much money is coming from the website all the website-related things should be analyzed by the web analyst 

email marketing specialists:-

Their job Is to market the website through email marketing they have to send the email about the update and if there is any offer in the sale then they have to send the email regarding the offers and there is want to know about the sale or feedback they have to send the emails and they have to analyze the email and after analyzing they have to send the report to the higher management deportment 

content strategist:-

content strategist or content writer they have to find good content for the website they have to find content with the help of the website or through the people survey they have to build attractive content which should be readable and understandable content 

social media marketer:-

social media marketing is also known as SEM they have performed advertising to the website through using social media like Facebook, Instagram, LinkedIn, etc... they have to  see to boost up the  website traffic with the help of the social media 

social media manager:-

social media manager are responsible for planning implementing and organizing monitoring companies social media the plan which was given by them. they have to see an increase in the brand image of the company with the help of social media.

digital marketing manager:-

The digital marketing manager role is to plan, develop, implement and manage the overall digital marketing strategy they are also responsible for training the digital marketer who is not performing well. and managing them and they are also responsible for the other marketing positions in the team

GROWTH OF DIGITAL MARKETING IN INDIA

The digital marketing advertising industry was grown in the market from RS 13,683/- cr to RS 15,782/- cr by 2020, growing by 15% compared to the previous year. digital marketing will grow at 20% reach a market size of 18,938/- cr by 2021 and with CARG of 22.47% of reach RS 23,673/- cr by 2022

major peoples in India losing their jobs due to this pandemic, but the digital marketing industry expected to create 25,000 new jobs because the internet is a new medium for doing their business in India

the number of internet users will increase up to 20% by 2022 compared to the 2021 business every business in India is thinking to diversify their business into another business or another shop due to that internet uses will be increases and India will have more opportunities in getting jobs 

SALARIES IN INDIA 

In India, avg salaries of digital marketing professionals are RS 500000 per annum. for interns avg salaries are RS 100000 to RS 200000 per annum it will increase with your experience if your experiences growth then the salaries will also grow.